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Case study
“On Being the Best”


Sodexho Alliance

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2005 Top Com Corporate Business (Silver) )
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  2004 Top Com Corporate Business (Gold)
* 2003 Grand Prix (category: annual report) from Stratégies magazine

Freedom, difference, truth, life and love – Sodexho Alliance is a family-controlled, yet publicly-traded corporation, present in over 70 countries, with more than 300,000 employees. Sodexho’s mission of being the best-loved provider of food and management services, together with a strong sense of ethics and values, is what ensures its legacy and future in our fast-changing world.

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> Build on the commitment and passion for the business evident when talking with staff members, yet largely absent in written communications.

> Develop a unified positioning statement that would build on Sodexho’s achievements and competitive strengths and would support a strong corporate culture.


> Coordinate and ensure alignment with management strategy, expressed in French, for deployment in operations, which in the majority exclusively use English as their international business language.

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Surveyed Executive and Operational Senior Managers to articulate the Sodexho Group’s differentiating competitive strengths and to establish an underlying platform for ongoing communications projects.

> Fostered a “high level” writing style linked to the colorful design concept that was being implemented across all corporate communications.

> Recommended a focus for the corporate presence and provided guidance for future information architecture, mainly deployed through internal communications.

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