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Case study
“When Experts Invest”


On the heels of the takeover by Bolloré Média Investissements, and the arrival of its new chairman, Vincent Bolloré, Havas, one of France's most recognized and creative advertising agency groups, needed to hone its business model, herald its return to profitability, and above all, reassure its audiences, both outside and inside the company, that people still mattered.

> Create a modern, relevant, and inviting “look and feel” for Havas corporate and financial communications, notably the annual business review and financial report.

> Put into practice design management to promote the group’s values and reflect its new vision.


> Showcase the passion for advertising evident within the organization.

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Formalized the informal, by leveraging the warm, winning and charming personalities of the people who staff the different operating units of Havas, along with those of its senior managers.

> Brought a professional touch to business writing in English for a company 70 percent owned (and operated) by French native speakers.

> Pinpointed important issues in style, usage and editorial rigor, thus providing a significant opportunity to enhance the readability of documents as well as increase their image-building potential.

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