> Surveyed Executive and Operational Senior Managers to articulate the company’s differentiating competitive strengths and to establish an underlying platform for ongoing communications projects.
> Fostered a “innovative” writing style (including the proposal of new, industry-specific “buzzwords”) linked to the vibrant design concept that was being implemented across all communications (notably creating/reworking dozens of product & service brochures, fact sheets and case studies in support of worldwide operational marketing).
> Pinpointed important issues in style, usage and editorial rigor, thus providing a significant opportunity to enhance the readability of documents as well as increase their image-building potential.
> Stimulated a refreshed corporate sense of purpose that asserted the overall promise of the company’s vision, and not just of its successful chip-card products.
NOTE: authored the company’s annual report in English from 1996 to 2000.