FAIL (the browser should render some flash content, not this).          

Case study

Today, Gemalto is a provider of “smart” solutions. It has operations in over 120 countries and employs more than 11,000 people, including some 1,500 R&D engineers. Gemalto was formed in June 2006, the result of an M&A project between Axalto and Gemplus International that resulted in the creation of a world leader in digital security.

“Pioneering the smart age”

Gemplus (1995-2000)
From the beginning, Gemplus embraced the freedom of a digital lifestyle and pioneered the use of memory-based cards and personal electronic “objects” that contained sophisticated microprocessors. In 1995 after a period of explosive growth, the company began preparing for its IPO on the Paris Bourse…



> Showcase the excitement that goes hand in hand with a new technology.

> Win acceptance for a relevant, modern and enticing style for all Gemplus communications (marketing, corporate and financial, including its annual business review and management report).


>
Put into practice design management to promote the company’s ambitions and reflect its innovative mission in an emerging “digital society.”

> Coordinate and ensure alignment of communications with senior management strategy, expressed in French, for deployment in operations, which in the majority exclusively used English as their international business language.


.
.


>
Surveyed Executive and Operational Senior Managers to articulate the company’s differentiating competitive strengths and to establish an underlying platform for ongoing communications projects.

> Fostered a “innovative” writing style (including the proposal of new, industry-specific “buzzwords”) linked to the vibrant design concept that was being implemented across all communications (notably creating/reworking dozens of product & service brochures, fact sheets and case studies in support of worldwide operational marketing).

> Pinpointed important issues in style, usage and editorial rigor, thus providing a significant opportunity to enhance the readability of documents as well as increase their image-building potential.

> Stimulated a refreshed corporate sense of purpose that asserted the overall promise of the company’s vision, and not just of its successful chip-card products.

NOTE: authored the company’s annual report in English from 1996 to 2000.

 

homecase studiesclient list contact usclient login privacyterms of use site map